Locally made. Personally managed.

Your business
keeps moving.
We take the call.

AI reception that works the way your business does. Answer questions, move bookings forward and get the right calls to your team, while they get on with the job.

Built on the Isle of Wight.You'll work directly with Ptolemy, the founder.
A call, handled your wayExample conversation
Your digital host
Your knowledge. Your way of working.
The caller

“Hi, can you send me the link to book a table?”

Your Obvoxly host

“Of course. I'll send the booking link to the mobile you're calling from. You can check available times and book there.”

Next step: send the link, then confirm it was sent.
Illustrative restaurant workflows, not a live call.Human help built in

Real experience with Island hospitality and outdoor activity businesses.

The CowHOSPITALITY
iSURFISLAND DEPLOYMENT
Isle of WightBUILT HERE. SUPPORTED HERE.

More than picking up

Every call has a reason.
Give it a way forward.

Your team can't serve the customer in front of them and answer every ring. We build the call handling around what each caller actually needs.

01 / ANSWER

The questions you
answer every day.

Opening hours, menus, prices, directions and how to book. Your host uses the information you approve, with clear boundaries when a question needs checking.

Your knowledge, ready when callers need it
02 / ACT

The enquiry that
could become a booking.

Send a booking link while interest is there. Capture the details your team needs for a quote or follow-up. We connect the next step to your process and supported systems.

Useful action, with the right details
03 / HAND OVER

The calls that
need your people.

A booking change, a complaint or an unusual request. Agree when to transfer, when to take a message and what happens if nobody is available.

Human judgement stays in the picture

A good call ends with a useful outcome. Sometimes that's an answer. Sometimes it's a link. Sometimes it's a person. We design for all three.

Your phone. Your terms.

Start where your
team needs cover.

Keep the personal touch where it matters. Use Obvoxly for the calls you choose, with routing built around your hours and priorities.

Overflow reception

Take the call when you can.
Have cover when you can't.

Your existing phone rings first. If your team can't answer, Obvoxly picks up and follows your agreed call-handling rules.

Incoming callYour number
Your teamRings first
ObvoxlyIf unanswered
Works well for: hands-on owners, busy front desks and teams who want to keep answering personally.

In practice / Island hospitality

Built for the floor team.
And the people calling them.

Island hospitality venue

At a busy Island venue, the phone competes with everything happening on the floor. Its digital host answers routine questions, sends booking links and routes calls that need the restaurant team.

  • Menu questions use the restaurant's knowledge.
  • New bookings move towards the booking link.
  • Existing bookings and larger groups need staff input.
363

inbound calls answered in July 2026

102

calls received outside opening hours

91

booking links reported as successfully sent

Source: Island hospitality venue call reporting, July 2026, as recorded in the supplied business proposition. Figures record call and link activity and do not measure confirmed bookings or attributable revenue.

Answering is the start. The outcome is what matters. We review call quality, useful enquiries and handovers, and agree what booking outcomes can be measured with your systems.

Ptolemy Letchford, founder of Obvoxly
Ptolemy Letchford

Founder, Obvoxly · Isle of Wight

A local name behind your line

You'll know who's
looking after your calls.

I built Obvoxly for businesses where the same people doing the work are expected to answer the phone.

You'll work directly with me to map your calls, build the right workflows and keep the service useful as your business changes. If something needs attention, you know who to contact.

Ptolemy Letchford, founderStart a conversation

Built with you. Managed for you.

Your business has its ways.
We take the time to learn them.

The work is in the details: the questions, the exceptions and the moments a caller needs a person.

Understand your calls.

What gets missed? What gets repeated? Which enquiries are valuable, and which should always reach you?

Build around your rules.

We map the answers, booking process, opening hours and handovers, then agree the scope and price.

Test it together.

Try everyday enquiries and awkward scenarios. Check the answers and actions before switching on your chosen coverage.

Keep improving.

Review real calls, update the knowledge and tune the workflows as your team, opening hours and season change.

You approve the rules. We agree the human fallback before launch.

In their words / iSURF

Working with Obvoxly

“It takes away the manpower of speaking to customers about things they can already find out, and gives me that time back to focus on running the business and what's important.

For someone that young, his communication is wow. When there was a problem, he didn't hide behind it, but found a workaround.”

Chris · iSURF

A clear scope. A clear price.

Start with the calls
worth taking off your plate.

Tailored pricing

Pricing depends on call volume, integrations and implementation requirements. We quote the monthly service, setup work and applicable usage charges before you commit.

  • Bespoke call handling and approved business knowledge
  • Agreed coverage, actions and human handovers
  • Managed setup, review and ongoing optimisation
Get a tailored quote

We agree setup, usage allowances, any extra charges and support before you commit.

Before we talk

The sensible
questions.

Technology is only useful if it fits the way you work.

Can I keep my existing business number?

Usually, yes. Calls can be forwarded from your existing number to Obvoxly, either as your main reception or when nobody answers. We check your phone provider and routing options during setup.

What if a caller wants a real person?

We agree the route before launch. That may be a transfer when your team is available, a message for follow-up or clear contact details when you're closed. The host should move towards human help when a caller is frustrated or the enquiry needs judgement.

Can it make or change bookings?

It can send your booking link. Direct booking, live availability and changes depend on your booking system and the integrations agreed for your setup. We only offer actions that have been implemented and tested, and route other requests to your team.

How does it learn about my business?

We work through the questions your team receives, the answers you've approved and the exceptions you deal with. Menus, opening hours and policies become part of your business knowledge. When something changes, we update the relevant information.

What happens outside the busy season?

We can plan coverage around seasonal demand. Tell us when you need reception and when you don't, so we can agree the routing, service arrangements and reactivation process in your quote.

How are recordings and caller information handled?

Caller information, recordings and transcripts are handled as described in our privacy notice and the arrangements with each business. We agree the information needed for your workflows, the caller notice and escalation rules during setup.

Let's start with your business

What happens
when you can't
get to the phone?

Tell me about your calls. We'll work out where Obvoxly could help, what should stay with your team and whether the numbers make sense.

You'll be speaking with Ptolemy.A short conversation. No obligation.
Prefer to email directly?ptolemyletchford@gmail.com

A little context goes a long way.

When calls get missed, what people ask, or what's taking up your time.

Opens a draft in your email app. You review and send it. Nothing is submitted by this page. Please leave out sensitive customer details.

By emailing Obvoxly, you’re asking us to use the information you provide to respond to your enquiry. See our Privacy Notice for details.

Privacy notice

How we use personal information when you visit this website, contact Obvoxly, become a client or call a business using our automated phone service.

Last updated 14 September 2026

1. Who we are and how to contact us

Obvoxly is the trading name of Ptolemy Letchford, a sole trader in England and Wales.

Ptolemy Letchford
Trading as Obvoxly
12 Waters Edge
Bouldnor
Isle of Wight
PO41 0XB
United Kingdom

ICO registration ZC079741. For privacy enquiries, email ptolemyletchford@gmail.com or write to the address above.

2. Our role and the business you call

Obvoxly normally acts as controller for its own enquiries, client relationship management, business administration, billing, legal obligations and security. For client phone services, the business being called normally decides why customer call information is processed and acts as controller. Obvoxly normally operates the service on that business’s documented instructions as processor.

The role depends on the particular processing. Where Obvoxly determines a separate legitimate operational purpose, it may act as controller for that processing, subject to an appropriate lawful basis and transparency. This is not a general permission to reuse client call data. The business’s own privacy notice explains its purposes and legal bases. We can help direct a request to the appropriate business.

3. Website visitors

Our hosting infrastructure may process your IP address, requested pages, request times, browser or device information, server logs and security information to deliver the website, diagnose faults and protect it against misuse. We rely on legitimate interests in maintaining a reliable and secure business website, balanced against your rights.

This website contains no analytics, advertising pixels or embedded third-party media. Its fonts, images and scripts are served from the site itself. It does not set application cookies or use localStorage or sessionStorage. See the Cookie Notice for ordinary browser caching, interactive features and email drafting.

4. Enquiries and prospective clients

We may receive your name, email address, business name, business contact details, the contents of enquiries and information shared during sales discussions, quotations or onboarding. We use this to respond, assess your requirements, prepare a quotation and arrange a potential service.

Where you are personally entering a contract, we may process information to take steps at your request before contracting, or to perform that contract. Where you act for another business, our usual basis is legitimate interests in handling business enquiries and managing that relationship. Providing information is voluntary, but we may be unable to respond or quote without relevant contact and requirement details.

The enquiry form composes a draft locally. Using the email button passes that draft to your chosen email app; you choose whether to send it. Copying a draft puts its contents on your clipboard. We receive an enquiry only if you send it to us. Please include only the information needed to discuss your business requirements.

5. Existing clients and operational contacts

We process business and operational contact details, contractual and billing information, service configuration, approved business information, support correspondence and usage or reporting information to implement, administer, support and invoice the service. Our bases are contract where the individual is a contracting party, legitimate interests in managing and securing business relationships, and legal obligation where records are required for tax, accounting or other applicable duties.

Information may come from you, your colleagues, the client business, correspondence or the configured service. Relevant professional business contact information may also come from referrals or publicly available business sources. An enquiry does not automatically subscribe you to marketing.

6. People calling client phone systems

Depending on the business’s configuration, processing may include the caller’s phone number, call time and duration, the number dialled, routing and outcome metadata, an audio recording, transcript, summary, and any name, contact, booking or enquiry details provided. Speech recognition converts speech to text; AI uses approved business information to generate responses; speech synthesis produces the voice. Configured integrations may send a requested booking link or pass relevant information to the business.

Recording, transcription, retention and available human contact routes vary by deployment. The call introduction and the business’s notice should explain the relevant arrangements. If you prefer not to use an automated host, ask for a person or contact the business directly. A transfer or callback is not always available, particularly outside opening hours. Do not assume asking for a person stops an existing recording.

The business decides the lawful bases for its call processing, including any recording or quality review. These may include contract-related steps or legitimate interests where appropriate; they are not automatically the same for every call. Obvoxly’s processor activities follow the business’s documented instructions. The host is intended to assist with routine enquiries, not make decisions with legal or similarly significant effects, or determine medical or safety suitability.

7. Sensitive information

Please avoid giving the automated host medical information or other sensitive personal information. Where an enquiry involves an allergy, disability, health condition or another sensitive matter, the host may direct you to the business’s team rather than attempting to make a decision itself.

Callers may voluntarily mention pregnancy, medical suitability or other sensitive circumstances. Such information can appear incidentally in recordings or transcripts. Volunteering it does not itself establish a legal basis for processing special-category data. Any necessary processing requires both an appropriate general lawful basis and a valid special-category condition, determined by the relevant controller. Collection, access and retention should be limited to what is necessary. Do not give payment card details, bank credentials or passwords to an automated host.

8. Who may receive information

Information is shared only as relevant to the purpose: with the client business and its authorised team; technology providers supporting the configured service; hosting and email providers; professional advisers; and public authorities where legally required. The website is prepared for hosting on Netlify. Enquiries sent to the published Gmail address are handled through Google’s email service.

Phone-service providers may include Twilio (telephony), Vapi (voice orchestration), Deepgram (speech recognition), OpenAI (language processing), ElevenLabs (speech generation) and Make (workflow integrations). Not every supplier processes every call, and a client’s configuration may differ. The current supplier arrangement for a particular deployment can be requested from Obvoxly. The applicable client agreement and Data Processing Agreement should identify authorised subprocessors and permitted uses.

We do not sell personal information. Call recordings and transcripts are not supplied by Obvoxly for advertising. Supplier retention and permitted use must be assessed under the relevant service settings and agreements; this notice does not promise that all providers have identical policies.

9. International transfers

Some technology suppliers may process personal data outside the United Kingdom. Where personal data is transferred internationally, we use an applicable UK adequacy regulation or another recognised safeguard, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, as appropriate to the relevant supplier and transfer. Relevant transfer assessments and additional protections may also be required. Contact us for details of the safeguards applicable to your information and how to obtain a copy.

10. How long information is kept

Retention depends on the purpose and the relevant service configuration. We keep enquiry and prospective-client information for as long as needed to handle the enquiry and reasonable follow-up; client records for service administration and any applicable accounting, tax or legal requirements; and security records for the period needed to investigate faults or misuse. Relevant records may be retained longer where needed for a complaint, legal obligation or dispute.

Client call recordings, transcripts, summaries and logs are subject to the business’s instructions and the configured supplier retention arrangements. We do not state a universal deletion period because it must match the relevant deployment, including any backup or legal-hold arrangements. Contact the business or Obvoxly for the period applicable to a particular call. Booking records held separately by the business follow its own notice.

11. Your rights

Depending on the circumstances and legal basis, you may ask for access to your information, correction, erasure, restriction of use or a portable copy. Where processing relies on consent, you may withdraw it at any time without affecting the lawfulness of earlier processing.

Your right to object: you may object to processing based on legitimate interests on grounds relating to your particular situation. You can object to direct marketing at any time.

Contact us using the details above. For a call request, the business called and approximate call date will help us locate the relevant records. We may need proportionate identity checks. Requests are normally free and handled within the applicable statutory period, usually one month. Any permitted extension, fee or refusal will be explained. Some rights have legal exceptions; where we act as processor, we assist the controller with its response.

12. Complaints and changes

You can raise a concern with us, but you do not have to complain to us first. You have the right to complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint.

We update this notice when our processing changes. The date above identifies this version.